Email Marketing: The #1 Best Way to Boost Sales
We did the heavy lifting for you to explore how your jewelry stores can design and upgrade their email campaigns using the latest strategies to engage prospects and customers to drive sales, retention and loyalty.
Email marketing is the single most powerful tool for connecting with prospects and customers.
ICYMI: Part 1. Check out the entire series
We covered digital marketing strategies, focusing on engaging social media posts to boost sales. From using high-quality visuals, maintaining a consistent posting schedule, leveraging Instagram Stories and Facebook Live for interaction, and using relevant hashtags. We highlighted tools like Lightroom, Hootsuite, and Canva, and offered advice on creating behind-the-scenes content, sharing customer testimonials, and featuring new arrivals.
Build Email Marketing Campaigns That Work
Personalized Email Content
Bottom line: Personalizing emails works. Crafting emails to each recipient boosts engagement (the name of the game).
Know Your Audience
Know Your Audience
Target The Right Audience: Finding your targeted audience is essential. Click this how-to video on 👉 YouTube to learn how to find and lock down the audience relevant for your business.
Segment Your List: Now you have a list, you need to speak with and to each type of customer. Categorize subscribers based on their behavior, purchase history, and preferences. Customers who buy deserve your attention. Prospects that enter a contest need attention. Learn how to segment your list: 👉 YouTube
Resource: There are many mass email apps to choose from. One the best options is 👉 Mailchimp, especially for list segmentation.
Crafting the Right Message
Crafting the Right Message
- Posting is great but it's general, non-specific marketing: The idea is to keep your store relevant and a resource for prospective customers. Posts attract engagement but it's hit and piss unless you are sponsoring (paid) ads. Check this 👉 YouTube video to learn new practices on marketing with social media.
Personalized Greetings: Use your customer’s first name. It goes a long way! Click here 👉 YouTube video to learn how personalized greetings can make a positive impact to your marketing. Worth the watch!
Dynamic Content: Include product recommendations based on past purchases. There's a lot to say about how important dynamic content is for boosting sales. It basically shows that you know who you are 'talking' to. Click here to learn more: 👉 YouTube
Tools for Personalization
Email Marketing Platforms: Email marketing platforms have important features, including sign-up forms, high email delivery rates (deliverability is crucial), templates for campaigns, and customizable editors. Try tools like 👉 Klaviyo or 👉 Constant Contact for dynamic email content.
How to use Klaviyo: Klaviyo is a very user-friendly tool for launching individual marketing campaigns and expanding automated email and text messaging for customers. It provides a straightforward and efficient way to categorize (see segmenting above and below - it's that important!) your contacts to provide more relevant engagement. If you are willing to learn how to use Klaviyo, this video’s step by step guide will help. Click here to check: 👉 YouTube
Segmenting Your Email List
Segmenting Your Email List
Segmenting your email list is the best way to target the right audience with the right message. This is about sales - one to one connections. Learn how ideas for segmenting your subscriber list: 👉 YouTube
Behavior-Based Segmentation: Behavioral segmentation is a way to divide customers based on their actions. This method categorizes customers by behaviors such as on-page and call-to-action clicks, sharing content on social media, leaving items in the online cart, and purchasing behavior. Target customers based on their interactions with your brand. A brief introduction: 👉 YouTube
Demographic Segmentation: This isn't complicated. Use demographic data to tailor your messages. Check this video to learn Jewelry Business Tips: 👉 YouTube
Implementing Segmentation
Implementing Segmentation
- Tools and Techniques: Learn how to segment effectively using 👉 Mailchimp's Segmentation features.
A/B Testing for Email Campaigns
A/B testing helps optimize your emails by comparing different versions to see which do better. It's a way to compare different options by sending different emails. This method is also called split testing. Basically, you try many different ways of sending messages – from different subject lines to discounts.
Subject Line Testing: Experiment with different subject lines to see which generates higher open rates.
Content Testing: Test variations in email content, such as images, text, and CTAs.
How to: Introduction on A/B testing: Learn how and use the best techniques for your email marketing efforts: 👉 YouTube
Tools for A/B Testing
Platforms: Learn more by using tools like 👉 Litmus for A/B testing and email performance analysis. When we A/B test every email, our business saw a 37% higher ROI than when we didn't bother! A/B testing derives results, and with careful analysis, you can also make changes to your current campaigns and invest money where you are getting the best return.
Examples of Effective Email Campaigns
Successful Jewelry Email Campaigns
Successful Jewelry Email Campaigns
- Welcome Series: A welcome email series is a sequence of emails designed to make a strong first impression, introduce new subscribers to your brand, and encourage them to take action. This is more about the reactions you get than anything else. Put your hook in the water, see the ripples, rinse and repeat.
- Seasonal Promotions: Highlight special offers.
- Re-Engagement Emails: Target inactive subscribers with special incentives to bring them back.
Advanced Email Marketing Strategies
Automation and Workflows
- Automated Email Sequences: This is the best. Automation makes you think about how to reply to your customers and prospects in advance. You'll set it, adjust it and then forget it. Set up automated emails based on customer reactions, like abandoned carts or post-purchase follow-ups. 👉 YouTube
- Resource: Check 👉 HubSpot for setting up advanced email workflows. Hubspot is a fantastic resource to learn more.
Integrating Social Proof
Integrating Social Proof
- Customer Testimonials: Builds trust and credibility.
- User-Generated Content: Feature customer photos or reviews. Learn more here: 👉 YouTube
Leveraging Analytics
- Tracking Performance: Analytics are essential. You will most likely be sending hundreds, if not thousands of emails and understanding what happens is what analytics is all about. All your work means tracking open rates, click-through to your sites, and conversions. Each type of customer reaction will require you to think two steps ahead. If a customer clicks an ad, how should you reach back? Any touch point from a customer or prospect deserves your attention.
- Resource: Use this tool for deeper insights into email performance - 👉 Google Analytics
Next Week : Part 3
Next installment we publish the next part of our series, smart jewelry buying strategies! Selecting the right inventory to attract your target customers and optimize inventory for maximum sales.
Boost Sales
As you improve digital marketing outreach, it’s essential that customer experience matches the quality of your brand. Our packaging and gift boxes are designed to complement brand identity and enhance customer experience—from custom solutions to personalized gift boxes.
After 70 years of manufacturing, we know how to help your store stand out and leave a lasting impression. Explore our product range to see how we can support your success in the ever-evolving jewelry market.
