

Protect Your Precious Pieces with Nature's Touch
Despite the wealth of knowledge within our industry, a recurring issue persists the use of products that, though seemingly harmless at first, can gradually inflict damage on precious metals and gemstones. This compromises the aesthetic and structural integrity of these items and poses a significant challenge to customer retention. As professionals dedicated to the craft, addressing and rectifying these common mistakes is imperative, particularly by recommending effective solutions like jewels cleaners.
The Science Behind Chemical Reactions with Jewelry
It becomes clear that the interaction between certain jewel cleaners and jewelry is not merely superficial. Alloys used in white gold, for example, react adversely to chlorine and bromine, leading to a phenomenon known as stress corrosion. This section explores the microscopic effects of these reactions and their implications for jewelry integrity. The nuanced approach required for gemstone maintenance is a testament to the diversity and complexity of these natural stones. While some stones may exhibit resilience, others, like pearls and turquoise, are particularly vulnerable to chemical exposure.
Guiding Customers Towards Safer Practices

Example of a Successful Jewelry Email Campaign with Personalized Content
For professionals and consumers alike, avoiding certain chemicals is crucial to preserving the beauty and integrity of precious metals and gemstones. Based on research and expert advice, here's a list of chemicals to avoid at all costs:
Example of a Successful Jewelry Email Campaign with Personalized Content
- Chlorine - Commonly found in household bleach, swimming pools, and tap water, chlorine can cause significant damage to gold and platinum jewelry, leading to stress corrosion.
- Bromine - Similar to chlorine, bromine is used in pool and hot tub treatments and can adversely affect jewelry metals.
- Bleaches -They contain harsh chemicals that can deteriorate metal alloys and dull the finish of gemstones.
- Deep Cleaners - Often formulated with aggressive chemicals that can erode or discolor precious metals and stones.
- Detergents - Some strong detergents can slowly erode the polish of gems and corrode metals, especially if used frequently over time.
- Solvents - Used in various cleaning products, solvents can strip away finishes and damage the structural integrity of jewelry pieces.
- Ammonia - While sometimes recommended for cleaning, ammonia can be too harsh for delicate gems or vintage jewelry, potentially causing discoloration.
- Acetone - Found in nail polish remover, acetone can damage some plastics and synthetic gems and dissolve certain adhesives used in jewelry settings.


- Moreover, these innovative jewel cleaners ensure that jewelry's intrinsic value and beauty remain intact, preventing the risk of chemical erosion or discoloration often associated with traditional cleaning agents. By choosing Prestige & Fancy by Impenco, customers not only opt for a product that delivers exceptional results but also contributes to a culture of care that prioritizes the longevity of their cherished items and the well-being of the environment.

- This commitment to excellence and sustainability positions Prestige & Fancy by Impenco as a pioneer in the industry, offering the best cleaning solution for jewelry that resonates with the growing demand for products that are both effective and ethically produced. In embracing this all-natural cleaner, professionals and consumers alike take a significant step forward in safeguarding the legacy of precious metals and stones, ensuring they continue to enchant for generations to come.By understanding how to clean jewelry effectively and utilizing the best jewelry cleaner, we can preserve the beauty of our treasured pieces while fostering a culture of responsible jewelry care.